Branding doesn’t just stop at your logo or your website. Your brand is made up of the sum total of every impression that your customers, and your potential employees, have of your organisation, writes Pranav Birla.
It’s the hottest topic on the HR plate right now, and the Employee Experience Summit in Melbourne was a fantastic learning experience. The overlay of culture, technology and environment provides a complex and fascinating landscape for today’s human resources leaders. High engagement is a direct line to company performance, and with a room full of c-suite HR professionals, there was no shortage to thought-provoking discussions.
Sometimes, when we talk about workplace culture, there’s a tendency to detach ourselves from it. It’s just a general feeling or idea that “just exists” in an office or worksite, outside of anyone’s real control. There could be a charismatic leader who encourages certain kinds of behaviour, or there could be a pervading sense of “this is how we do things around here” from long-serving employees. The truth, however, is that HR is the engine that drives workplace culture.
In a digital economy, every organisation is dealing with the challenge of digital transformation. To be able to flourish for the long term, it’s essential that digital transformation programs are focused on improving business processes in a way that fully leverages the opportunities provided by innovative digital technology.
Gamification will revolutionise the workplace as managers integrate technology to improve and refine the employees learning experience. The risk and reward principals behind gamification keep employees challenged, stimulated and engaged, transforming tedious training into a fun and rewarding learning experience.